diff --git a/Makefile b/Makefile
index 503914a..7025c43 100644
--- a/Makefile
+++ b/Makefile
@@ -5,7 +5,7 @@ VENV := .venv
 UVICORN := $(VENV)/bin/uvicorn
 TEST_DEPS := $(VENV)/.test-deps
 
-.PHONY: clean run run-local tailwind test venv
+.PHONY: clean run run-local run-citadel tailwind test venv
 
 venv: $(UVICORN)
 
@@ -23,6 +23,9 @@ run: venv
 run-local: venv
 	BTCDATA_URL=$(BTCDATA_LOCAL_URL) $(UVICORN) app.main:app --host 0.0.0.0 --port 4000 --reload
 
+run-citadel: venv
+	BTCDATA_URL=$(BTCDATA_URL) $(UVICORN) app.main:app --host 0.0.0.0 --port 4000 --reload
+
 tailwind:
 	npm run css:watch
 
diff --git a/app/main.py b/app/main.py
index 36bbca6..243a53c 100644
--- a/app/main.py
+++ b/app/main.py
@@ -78,6 +78,21 @@ HOME_HTML = """\
 </div>
 <script>
 (function() {
+  function updateTitleFromPrice() {
+    const priceDisplay = document.getElementById('price-display');
+    const price = priceDisplay && priceDisplay.dataset.titlePrice;
+    if (price) {
+      document.title = price + ' | BTC Price';
+    }
+  }
+
+  const pricePanel = document.getElementById('price-panel');
+  new MutationObserver(updateTitleFromPrice).observe(pricePanel, {
+    childList: true,
+    subtree: true,
+  });
+  updateTitleFromPrice();
+
   function initChart(containerId, endpoint, intervalMs) {
     const container = document.getElementById(containerId);
     const chart = LightweightCharts.createChart(container, {
@@ -233,11 +248,12 @@ def price_json_to_html(text: str) -> str:
     else:
         ts = ""
 
+    formatted_price = f'${da_fmt(",.2f", p)}'
     html = (
-        '<div id="price-display">'
+        f'<div id="price-display" data-title-price="{formatted_price}">'
         '<div class="bg-white rounded-2xl shadow-sm border border-gray-200 p-6">'
         '<div class="text-center">'
-        f'<p class="text-4xl font-bold {color}">${da_fmt(",.2f", p)}</p>'
+        f'<p class="text-4xl font-bold {color}">{formatted_price}</p>'
     )
 
     if data.get("price_eur") is not None:
diff --git a/tests/test_health.py b/tests/test_health.py
index 35a9c14..fbc6517 100644
--- a/tests/test_health.py
+++ b/tests/test_health.py
@@ -32,6 +32,23 @@ def test_health_is_independent_of_btcdata():
     assert response.json() == {"status": "up"}
 
 
+def test_home_updates_title_from_latest_price():
+    response = TestClient(main.app).get("/")
+
+    assert response.status_code == 200
+    assert "new MutationObserver(updateTitleFromPrice)" in response.text
+    assert "document.title = price + ' | BTC Price'" in response.text
+
+
+def test_price_fragment_exposes_formatted_price_for_title():
+    html = main.price_json_to_html(
+        '{"price": 67432.1, "prev_price": 67400, "recorded_at": ""}'
+    )
+
+    assert 'data-title-price="$67.432,10"' in html
+    assert ">$67.432,10</p>" in html
+
+
 def test_ready_when_btcdata_is_healthy(monkeypatch):
     request = httpx.Request("GET", "http://btcdata.test/api/health")
     upstream = httpx.Response(200, request=request)